Gain and Loss Frames in Pricing

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您將學習的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(195 個評分)
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FH

Jul 12, 2019

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

KD

Dec 30, 2019

Very good course for neophyte who wants to understand the customer values for pricing

從本節課中
Considering the Human Nature of Customers

教學方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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