Gain and Loss Frames in Pricing

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您將學習的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(176 個評分)
  • 5 stars
    149 ratings
  • 4 stars
    24 ratings
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    2 ratings
  • 2 stars
    1 ratings
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

VT

Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

從本節課中
Considering the Human Nature of Customers

教學方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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