Attribute Trade-offs

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Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

審閱

4.8(181 個評分)
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    25 ratings
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FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

RS

Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

從本節課中
Measuring Customer Preferences

教學方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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