What Makes a Good Trademark?

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Marketing, Brand Management, Strategic Planning, Value Proposition

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How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

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  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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