What Makes a Good Trademark?

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您將學習的技能

Marketing, Brand Management, Strategic Planning, Value Proposition

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4.8(160 個評分)

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  • 4 stars
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CH

2019年7月16日

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Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

IG

2020年6月25日

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Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

從本節課中

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

教學方

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    Cynthia Dahl

    Practice Professor of Law

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