What Makes a Good Trademark?

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來自 University of Pennsylvania 的課程
Trademark Law
個評分
University of Pennsylvania
個評分
課程 3(共 4 門,Specialization Intellectual Property Law
從本節課中
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

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  • Cynthia Dahl
    Cynthia Dahl
    Practice Professor of Law
    Penn Law

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