Using Factor Analysis to Identify Underlying Constructs - Part 3

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來自 Emory University 的課程
Survey analysis to Gain Marketing Insights
23 個評分
Emory University
23 個評分
課程 4(共 6 門,Specialization Foundations of Marketing Analytics
從本節課中
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

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  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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