Using Factor Analysis to Identify Underlying Constructs - Part 2

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來自 Emory University 的課程
Survey analysis to Gain Marketing Insights
29 個評分
Emory University
29 個評分
課程 4(共 6 門,Specialization Foundations of Marketing Analytics
從本節課中
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

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  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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