Building Perceptual Maps - Part 2

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來自 Emory University 的課程
Survey analysis to Gain Marketing Insights
24 個評分
Emory University
24 個評分
課程 4(共 6 門,Specialization Foundations of Marketing Analytics
從本節課中
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

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  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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