[MUSIC] So we're going to start with Module 1, which the title of the module is Managing Innovation. To understand that, let's step back. Let's think about why we're worrying about innovation in the first place. Rhe idea is, well, we want our organization to succeed over the long-term. And we know that markets and technologies change over time. This is one of the fundamental realities, especially of our time these days. And so to succeed over the long term, we certainly need to understand how markets developed and how to craft strategies and value propositions in light of that. And that's devilishly hard. And that has also been the focus of our sister or predecessor course. That a lot of you will have just completed. This course is about managing innovation. And so the first module, we're working with that title. What managing innovation is, in my view, is how you design and lead organizations and teams, so they can be successful in innovation efforts. So, in other words, you want to enable effective implementation, or what's sometimes called execution of your strategic intent and deliver on that value proposition that you so carefully crafted. So you can think of what we're going to be talking about in this course is how you make an organization or a team do what you wanted to do. Whereas that predecessor course was a lot about the what. What are you going to want it to do? What is that value proposition? Now, that's not entirely accurate as a way of thinking about the two courses, because we're overall thinking of strategy and strategic innovation all of the way through. And so we'll be talking about, strategic choices, but there'll be a major focus on this idea. How we get the organization and the team to do what we want to do effectively in innovation situations. So this module is going to start us out on that. We're going to have four lessons. The first one is about challenges in the evolution of technologies and markets. Now, this is something that you've seen in the predecessor course, but we're going to take a little bit of a different perspective. And think about it in terms that'll help us prepare ourselves, gives us some framings for why it's difficult to manage innovation. The second lesson, Lesson 1-2, is about how organizations succeed and fail as they grow and change. We're going to talk about ideas like alignment and inertia. And we're going to really understands what organizations can do well and what they have trouble doing. That's going to set us up for the third lesson. Here we're going to introduce the main idea of this module from a solution perspective. The first two lessons are really about understanding the challenge, the second two are about what's the solution? And the key idea is the idea of an ambidextrous organization. Ambidextrous, being able to do something with both hands. Both hands working kind of independently but kind of linked. That's what we're talking about Lesson 3 and what we're going to be doing is talking about how to succeed in new markets and old markets at the same time, or mature and immature markets if you will. And we're going to focus on motivating ambidexterity and then how we design these organizations. The fourth lesson, the last lesson, will be about how we lead ambidextrous organizations. What leadership challenges are presented? And some of these are distinctive. Distinctive to managing innovation and distinctive to this idea that we have both a mature and a very young immature market. So that's what we'll be doing in this module.
