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5.3 The hands-on nitty gritty of getting customer funds - interview with Rud Browne, Part 1. Rud Browne on getting customers to pay in advance and buyers to play ball; on managing through a downturn; on advice for entrepreneurs getting started today; and more.

Welcome to Module 5! In this module, we're going to look at the most counter-intuitive of the five models: the scarcity model. You'll get the story of a fashion retailer that's making life difficult for others in its industry, you'll get an extensive advice-laden interview with an entrepreneur who used scarcity to his benefit, and we'll travel to India to explore today's funding environment there. Let's go!

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