Hello, welcome back. Welcome back to Cracking the Creativity Code, Session number four. In this session, we ask you to do a self-test of your discovery and your delivery skills. Recall that we said part of creativity is a journey inward, discovering who you really are. Becoming yourself as part of a process to generate wonderful world changing new ideas. So in this session we're going to ask you to go to the website. And measure, test, your discovery skills, and your delivery skills. The reason for this is that if you're really, really good at discovering new ideas, and less interested in making them happen delivering. Then you need to find partners who are really good at the delivery part. If you're really good at making things happen, managing things, delivery, you need to find creative people who have really good skills at discovery. We need to balance those two things. And again, we recall da Vinci who had all those great ideas, but very little success with delivery. By the way, that was partly purposeful. Da Vinci was employed by Medici princes of the Italian City States who are always fighting each other. And they wanted him to invent terrible new weapons. And frankly, da Vinci wasn't really interested in killing people. So he invented the weapons but he was very reluctant to actually build them and very few of them were actually built. So he wasn't keen on the delivery part on purpose. But all of us who want to make things happen, creativity is making something happen, we need to have both discovery and delivery. So let me share with you this brief discovery and delivery quiz. It comes from a book by Dyer, Gregerson and Christensen called The Innovator's Dilemma. And there are 20 questions. We're asking you to read each of these 20 items and to score yourself honestly and carefully. And we want you to score each item on a one to five scale. One is, I strongly disagree, and five is, I strongly agree, and three is in between, four is somewhat agree to, two is somewhat disagree. Here are the first 5, the next 7, and the last 8, 20 items in all. These are all uploaded to the website. We ask you to carefully, no time limit here take your time. Think about this, think about yourself. For example, I consistently create detailed plans to get work done. Do you strongly agree, do you strongly disagree, is that a one, is it a three, is it a five? Write down the score for each item. Go to the website and do this. And then the website will show you how to score your delivery and discovery skills and passion. Now this doesn't mean that you're frozen into doing delivery if you score high on it. It simply means that you need to work on your discovery skills. Or vice versa if you've scored low on delivery. So we can learn new skills. These are not frozen in concrete. But it always begins with self-assessment. At present, what am I really good at? What do I need to improve at? And what do I need to do to become more balanced? It's quite unusual by the way for someone to score really high on discovery and really high on delivery. My colleague and co author and former student, Arie Ruttenberg wrote the book with me. He's very good at both. And that partly explains some of his success in building a great advertising agency. But it's almost as if he has two personalities, two jackets that he puts on. The idea jacket, and then we toss ideas around, wild ideas. And then another jacket, and that is okay, feet on the ground, let's see which of these can we really implement, which of them can be done in a most practical and efficient manner. And those are two very different mindsets. Which are you good at? Test yourself. Go to the website and see what you score on discovery and on delivery. I'd like to tell you a story, a brief story before we sum up this discussion of discovery and delivery. This is a story about a mathematician, actually two mathematicians. The first mathematician was named Pierre Fermat. And he was French and he lived around the 17th century. And he formulated his conjecture scribbling in the margins of a book. In 1637, you can see it on your screen, a to the n plus b to the n equals c to the n. Fermat said, I have discovered a brilliant idea, a brilliant proof. [COUGH] You cannot find whole numbers a, b and c that will satisfy this equation for any value of n bigger than two. We know there are values for a squared plus b squared equals c squared. Three, four and five for example. For values bigger than that, no such integers exist. Mathematicians for years tried to prove what Fermat conjectured. They didn't succeed til a young man, a British mathematician came teaching at Princeton came along and develop the proof. His name was Andrew Wiles and he was knighted. He was Sir Andrew Wiles for his achievement. Now the point here is that he had a brilliant insight, a brilliant discovery, and then he had to sit down and study. And he worked at this for six years. To work out the details of the proof. He worked very, very hard and he brought this to the world on Monday 19th of September 1994, the most important moment of his working life. [COUGH] Actually, earlier he did this in June in 1993 in Cambridge in England. And other mathematicians read his proof. And after he had worked for six years, they discovered a mistake. There was a mistake in his proof. You can imagine how crushing that might be, working on a really hard, hard, hard problem. Nobody had solved it. For 358 years, and you discover a solution, you discover a proof, and then it has a mistake. What do you do? Well, you can give up or you can implement delivery. You can go back to your study and work for a whole year. Which he did until he found a creative way to solve the problem and actually correct the proof. And he calls it indescribably beautiful, so simple and so elegant. But it took him a year and the proof itself is 150 pages and far too complicated for me to explain it. And this I think is discovery and delivery genius insight eureka brilliant creative solution. And then really, really hard work for a total of seven years so that Wiles could prove the theorem that Fermat conjectured. He didn't show us how to prove it, 358 years ago. This ends session number four. In session number five, we'll go on to talk a bit about some examples of Zoom in, Zoom out.
