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來自 National Research Tomsk State University 的課程

Presentation skills: Speechwriting and Storytelling

90 個評分

National Research Tomsk State University

Presentation skills: Speechwriting and Storytelling

90 個評分

課程 1（共 4 門，Specialization Presentation Skills: Speechwriting, Slides and Delivery）

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why? Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims. In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language. This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.

從本節課中

Part 1: Setting the goals

This week is about setting proper goals for a presentation. Most people don’t set any proper goals when preparing for a presentation. That’s an error we are going to fix this week.

與講師見面

Alexei Kapterev
Lomonosov MSU BS

Back in 2005, I was employed as a consultant.

I was on a project for a Minister of Economics.

And most presentations I saw around me were dreary, boring,

dead serious, and mostly lacking in any meaning.

And then I saw Steve Jobs present.

[MUSIC].

To say that I was inspired by him is to say nothing.

So I asked myself a question, why doesn't everybody present like Steve?

What's so hard about that?

So I started emulating Steve, practicing, experimenting and

it actually worked so well for me.

That after a couple years, I quite my full-time consulting job and

became a full-time speech writer and presentation coach.

And after a couple more years working with real-life clients and

real-life situations,

I got some pretty good answers as to why most people don't present like Steve.

Reason number one, Steve was on a mission.

Most people aren't.

Reason number two, Steve had skills.

You see, skills are not rules.

Beginners want rules so badly but

there's actually very little one can accomplish by following rules.

You see, rules are about agility, but skills are about there to date.

Steve was adaptable.

He could present equally well standing with nodes behind the lectern,

giving a slide presentation at developer's conference using flip chart in

front of a huge crowd or just for a couple of people.

He was versatile.

So this is not a course on rules, this is a course on skills.

Presentation skills.

Speechwriting, storytelling, information design, delivery.

It is mostly grounded in my practice, as an independent consultant.

But as a university lecturer, I also had to make it academically robust.

So it will be a lot of work, but

at no point I will tell you that presenting is easy.

It is not.

It could be fun, and it should be fun.

But sometimes it's all the.

And this is the third secret to Steve's magic.

He worked so hard.

Harder than most people could ever imagine, and so should we.

Because communication is important, and

when we improve communication we create a whole new world.

Where we have less conflict, less stress, more cooperation, and

ultimately more happiness.

Welcome to the course on presentation skills, the world needs you.

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