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來自 National Research Tomsk State University 的課程

Presentation skills: Speechwriting and Storytelling

90 個評分

National Research Tomsk State University

Presentation skills: Speechwriting and Storytelling

90 個評分

課程 1（共 4 門，Specialization Presentation Skills: Speechwriting, Slides and Delivery）

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why? Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims. In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language. This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.

從本節課中

Part 6: The beginning and the end

This week has two topics: 1. how to start your presentation (Introduction part), how to gain trust and remove confusion in the beginning and 2. A detailed summary of all the things we mentioned in the previous weeks.

The beginning and the end8:28

How do we make it more convincing8:16

The final part6:50

與講師見面

Alexei Kapterev
Lomonosov MSU BS

This is the last part of the last part.

And I think you know what I have to do.

I have to do, at least, call to action and summary.

And this is the summary.

I know it's a bit overwhelming, so I will walk you through the summary very quickly.

You start with an introduction.

And what you have to do is you have to answer a few questions like,

for example, what is the topic if that is unclear?

But more importantly, why are you talking about this?

What's your intention to help?

And what facts about you or the subject could improve understanding?

You can share some vulnerability, but this is not obligatory.

I think it helps to build trust, but the decision is yours.

Next, you announce the problem.

What's the problem?

Who's the opponent?

Who's fighting whom for what?

You can also announce your goal here.

Although this is not obligatory and sometimes this is pretty obvious.

And then, you provide evidence.

You provide case studies, or

maybe cause/effect reasoning, or maybe some statistics, etc.

So you sell the problem to the audience.

And maybe you talk about alternatives,

alternatives which are appealing, but ultimately wrong.

And then, you proceed to the solution, maybe you can announce the plan,

although this is not obligatory, but you have to have some sort of an inside.

You have to reframe the thinking of the audience to shift them from problem

mode to solution mode and then you maybe have a solution broken down in

several parts each with tiny little sub-problems, sub-solution,

and maybe some evidence that solution would ultimately work.

And in the end of the solution part,

you might present your audience with a tough choice.

Like, for example the solution is, I know, too expensive.

Or requires some dramatic shifts in our organizational structure.

That would be a good place to do it.

And finally, you do the ending.

Where you summarize your key points.

You ask the audience to do something for you, your call to action, if, then, else.

And you might do the moral of the story and probably get back to the beginning.

Get back to where you've started.

And this is your resume of this course.

So good luck with your homework and

once again remember that why is the most important thing.

Start preparing your presentation by clarifying why are you doing this.

This is the single most important thing, then think about what.

And only then think about how you're going to say what you're going to say,

how the eloquence is perhaps the least important thing in all this

presentation business.

Once again, good luck with your homework.

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