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Social Impact Assessment - A UK Perspective

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Unleashing the Impact of your Social Enterprise

哥本哈根商学院

4.6（22 個評分） | 2.1K 名學生已註冊

課程 3（共 3 門，公益创业專項課程）

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

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從本節課中

Measuring Social Impact

Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.

Introduction & Social Impact Assessment13:39

Social Impact Assessment - A UK Perspective5:54

Social Impact Assessment - A US Perspective5:31

Mark Norbury (UnLtd) on impact evaluation & measurement2:38

教學方

Kai Hockerts

腳本

I think social impact investments become more and more important as

philanthropists are more concerned about how effectively their money is being spent,

not just philanthropists, investors of all kinds, ethical investors and so on.

And in a way it's similar to what's happened

in the corporate sector, we're taking the message from corporates about

being careful about assessing the performance and

that also influences the way in which we operate to meet our goals.

If we know how we're doing, we can operate to our goals more effectively.

So there's been a growing interest in different methodologies to measure social

impact and at the moment I don't think any of them are perfect.

They all have lots of defects.

But it's a growing field and

there's a growing interest in methodologies for doing so.

Social return on investment is one of those methodologies.

It's a stakeholder methodology where you try to assess the social value

in relation to all the stakeholders that have a involvement of

some kind in the organization of interest, the social enterprise of interest.

So you begin by thinking,

what is it that stakeholder wants to get from this social enterprise?

What are their objectives?

And what kind of outcomes does that stakeholder get?

So you noticed the word outcome.

We've moved from the idea of an output which might be for

a work integration social enterprise,

the number of people who get skills and what those skills are.

We've moved to outcomes where what we are looking at is 12 months down the line,

how many of them are in employment?

How many of them are still in employment?

So outcomes is what the big focusing is on.

So we have the outcomes which the stakeholders are interested in.

We then need to determine the indicators in order to get to those outcomes.

So a simple indicator would be the number of people still in

employment after they've gone through a work integration program.

We have an indicator for each of the groups involved.

And then we gather information to assess the achievement towards

that indication by the particular social enterprise.

The next bit is also a rather tricky step.

We then have to calculate what is a proxy financial measure for

that indicator achievement?

And so in the case of somebody that maybe was a homeless person and

has gone through a work integration program and is now working.

They might visit the hospitals less.

They might have been on medication for mental health problems and so on.

So we assess a reduction in the use of mental health services.

And that will give us some outcome,

some financial measure to assess the outcome for the health service.

We also assess for example, in terms of employment what the tax take would be.

So there will be tax advantages for

a great number of people who remain in employment.

We then assess that and sum it, but

we also have to take into account three other dimensions.

So what would've happened anyway?

So a certain proportion of people would have got a job anyways, so

we need to take that off the calculation.

We also need to assess displacement.

Displacement is when someone gets in employment but

they push somebody else out of employment.

And we also need to assess attribution.

So attribution is: how much of the outcome can we put down to the activities of the

social enterprise?

Or was there some other agent that was also working with this homeless person or

this person that's in employment that also needs some attribution

of the benefits that are being gained by that social enterprise's activities?

We then assess that all and we come up with a figure.

And that figure represents the amount of return for

a certain specific amount that was invested originally by that organization.

And that gives a ratio,

and that ratio then becomes something that is promoted by the organization.

If it's a good ratio they promote it very widely.

It's not a marvelous technique because it's being criticized on a number of

grounds.

What is the comparability between other organizations doing

something similar?

Do all the social return on investments

use the same indicators if they're in the same field?

How can we ensure that there is a comparability between the different

social return on investments for similar sectors?

There is a lot of assumptions that we make in

developing a monetization of an outcome.

And some of those may be valid, some of them may not be.

So you may say, well it looks like we're saving on the health service.

Because mental health people are going there less, mental health, people

with mental health problems are going there less.

But you’re not going to close down a whole hospital and

the doctors and staff are still going to be there working.

So there probably needs to be more effort put into the marginal

returns of those reductions rather than just claiming

the whole of the reduction in terms of the cost of medical staff and so on.

So it's not rocket science.

It's still got a long way to go.

But at the moment it's one of the best techniques that we've got.

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