Mark Norbury (UnLtd) on impact evaluation & measurement

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來自 Copenhagen Business School 的課程

Unleashing the Impact of your Social Enterprise

20 個評分

Copenhagen Business School

Unleashing the Impact of your Social Enterprise

20 個評分

課程 3（共 3 門，Specialization Social Entrepreneurship）

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

從本節課中

Measuring Social Impact

Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.

Introduction & Social Impact Assessment13:39

Social Impact Assessment - A UK Perspective5:54

Social Impact Assessment - A US Perspective5:31

Mark Norbury (UnLtd) on impact evaluation & measurement2:38

與講師見面

Kai Hockerts

Centre for Corporate Social Responsibility

Hi. You may remember that we talked a lot about Unlimited,

the Foundation for Social Entrepreneurs and what we do to support social entrepreneurs.

One of the things that we find incredibly important is impact, evaluation,

measurement because for an organization like a social venture to attract investment,

to be able to grow,

it needs to show that the impact is going to grow as its economics grow.

So as its turnover grows and has its balance sheet grows,

then it's also having more and more impact.

That is the core point around a sustainable financial mark.

How do we think about impact?

Well, we think about our own impact on

the social entrepreneur as well as the impact of the social entrepreneur.

For the social entrepreneur,

we help them to identify a theory of change,

usually quite a simple one which they can start working with.

With theories of change, we find that

looking through what you've already done, what it's achieved,

whether your own input is attributable to that success,

and just carefully identifying that in a commonsense way

gets you a long way along what you need in terms of a theory of change.

Then you just identify the performance measures that are going to help you do that,

and you can do that in a relatively early stage in an organization.

So it doesn't have to be a vast, complex thing.

What we also do with each social entrepreneur is identify how they wish to develop.

So we do a kind of a diagnostic of their skills,

their resources and where they'd like to take the venture,

and then we map how we progress over the course of

the time that we back them against that diagnostic,

and we create a spider shot of the pre and post intervention.

So, that's how we think about our development in terms

of learning and development of social entrepreneurs.

When it gets to a venture point where a venture is trying to raise capital,

then there needs to be that much more rigor in the metrics

and what an organization can show in terms of its impact.

And it has to be more than outputs,

beneficiary numbers, that's not good enough.

What you have to be able to show is how you are

actually solving the problem that you set out to solve.

So there are a number of ways that

each social entrepreneur will need to be thinking about that,

and there's quite a range, so I don't feel that I can give you a simple answer of,

this is how you do it.

What I know is you do need to create a theory of change,

you do need clear performance indicators that you feel you can achieve,

and as you grow,

as you seek more capital,

the requirements of the rigor of that will increase.

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