So, speaking of personal benefits,
the second example I wanna talk about are fitness trackers.
Now, I don't have a specific company here because there's a wealth of them.
Apple Watch Fitbit, Misfit, Speedo, UP MOVE, iFit, Jawbone, you name it.
There's a million of them out there.
But basically, what they do is use the same mechanics we have been talking about
to influence you to get to your personal health goals.
If you have an Apple watch, you know that it makes you stand up every single hour,
and shows you on the dashboard how close you're getting to your daily
movement goals.
Things like Fitbit and Misfit, allow you to put in the weights and
the BMIs that you wanna get to, and give you achievements along the way.
So, badges for taking a certain number of steps, levels for
going up and down stairs.
And they influence you to get to those goals.
Things like Nike plus will put you into a community where other people see what you
do and you can have leaderboards and levels along the way.
So, it's an incredibly influential
movement that's happening now to get us to move.
And I just love those examples and I have some myself.
[LAUGH] >> Well, that's fantastic.
And these are great examples of how gamification can help us personally.
But how can it help the community or even the world to be a better place?
>> The last two examples I have really do focus on that.
The first one is one of my favorites, and
I think one of the most brilliant things that has happened in the last decade.
And it's called Khan Academy.
And it was created by a guy named Salman Khan who wanted to provide free
world class education for anyone, anywhere.
And if you're familiar with RPG games like Final Fantasy or World of Warcraft,
you know exactly the mechanics that this school is built on.
But, they're online educational resources.
So, videos that you watch, tests that you take, and it's completely for free.
But in order to progress through the levels,
you have to do the different things.
So, for example,
you have to pass addition one before you can move on to addition two.
And you have to pass addition two before you can move on to multiplication one,
or subtraction one.
And so eventually, the more you engage with it, you build this web of education,
and you're getting smarter along the way, and it's completely for free.
And I think the idea behind it is great.
And I know, personally, a lot of people who have benefited from it.
And that education can really build into other things quite miraculously.
And then on the flip side of that in the medical world, there was a thing started
by the University of Washington, and they called it FoldIt.
And it was an online game that allowed people to fold proteins.
And while that on the surface doesn't sound incredibly engaging, what it was,
was in age research, in different research that has to do with DNA, there are so
many possibilities with how proteins can stack up that it's impossible for
a solo team of scientists to figure out apparent solutions.
So, they built a game around that that had levels, and scoreboards, and leaderboards.
And they put it online, and
tens of thousands of gamers jumped in to solve these problems.
And they ended up making drastic measures and
advances in aids research, that would have taken decades to do.
And they did it in a month.
And we know more now than we've ever known about how DNA and
aids actually work together, because of this one game.
>> Those are fantastic examples of how it could be used both individually and for
the society in general.
Can you tell us one of them that is the most fun
gamification example that you have?
>> Sure. My favorite, and
I've talked about it in your class, is called Mission Alarm Clock.
Now, sadly the app isn't around anymore coz the company lost funding.
But the premise of it is,
it's an alarm clock that you download onto your phone and once you set it you can't
hit the snooze button or turn it off until you play a game.
And those games can range from shooting skeet, blowing something up a hill,
defusing a bomb.
There are about five to ten different games that they have.
And it's the most annoying alarm you've ever heard, and
it just won't shut up until you play the game.
And I love it.
I used it personally.
Sadly, like I said, the company's not around anymore, but there are a lot of
other apps that have taken that mechanism and are using it in the same way.
So, things like Wake N Shake, FreakyAlarm and some others use that in the same way.
So, if you wanna test it out, you definitely can.
But yeah, Mission Alarm Clock's my favorite.
>> Fantastic.
And I know it a did wonders for
our children, having them get up in the morning by playing games.
It really worked well.
Thank you so much Joey for giving us this overview of what is gamemification and
these great examples.
It is really a powerful tool and
you've given us a lot of insight as to how to make it work.
Thank you so much.
>> Thanks for having me Ray
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