1.12 Agreeing/Disagreeing In Meetings

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來自 Arizona State University 的課程

商务英语课程:市场与营销英语 Marketing & Sales

1 個評分

Arizona State University

商务英语课程:市场与营销英语 Marketing & Sales

1 個評分

課程 3（共 4 門，Specialization 商务英语课程 Business English）

如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills

從本節課中

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色，如何给予你的意见或是尊重地不同意他人的看法，以及激荡出营销用语和技巧，以促进产品推出有成功的表现。在这集的挑战篇中，你将会看到在激荡会议前的准备阶段等案例，如杰克趋前问布姬丽特，还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

1.9 Group Dynamics: What Role Will You Play?4:38

1.12 Agreeing/Disagreeing In Meetings4:34

與講師見面

Andrea Mürau Haraway
International Educator
Arizona State University, Global Launch
Wanda Huber
International Educator
Arizona State University Global Launch
Jenny Young
International Educator
Arizona State University Global Launch
Beatriz Fuentes-Anderson
International Educator
Arizona State University Global Launch

Welcome back to English for Marketing and Sales.

In this video we'll discuss what happens after a positive and

effective brainstorming session.

Now decisions are ready to be made

this is the part of the process where disagreements maybe more noticeable.

How do you get everyone in the group to agree?

Or is disagreeing okay?

As long as the group still can make decisions?

Most helpful and these types of situations is a problem solving chart or

info graphic.

Sometimes the Decision Tree are used, Risk Benefit Chart or

a SWOT Analysis can be helpful.

After brainstorming a problem, it's time to decide,

what information is the most relevant or useful.

What is the best solution.

Here's the first stage where you will experience disagreements within your group

and that's okay.

It's awful to helpful to ask what if question of the ideas that have already

been brainstormed.

What if we went with this idea?

What would happen?

How would it affect our customers if?

How do you expect the situation to change if?

Be sure to ask these types of questions with several of the ideas generated during

the brainstorming session.

Choose the favored or popular suggestions,

the ones that make the most sense for the ones your group seem most interested in.

Next Analyze for feasibility, acceptability and desirability.

Is this idea even possible?

Will it be accepted?

And does it meet our desires?

Which alternative would best achieve our objectives?

If you're disagreeing as group,

try phrases like I hear what you're saying, but what about this?

Or I'm sorry to disagree with you but, or

in my opinion, or I'm afraid I'd have to disagree.

Respect each other and listen, then take a majority vote if needed.

If you're really hitting your head against the wall and

not coming to any solutions, you may need to conclude the meeting.

Giving group members aspects of the different ideas to research and

then set a follow-up meeting in a few days.

Often letting something rest on a shelf for a bit is just what new ideas need.

If you are in agreement phrases that work well are, I think so too.

Or that's a good point or exactly what I was thinking.

Be sure to check out the additional reading with more phrases to agree and

disagree in these week's lessons, then select preferred choice.

At this stage, you may want to further evaluate your idea,

ask questions such as what problems might it create?

What are the risks of making this decision?

After the analysis is complete,

we'll forward with confidence and act on your decision.

You may want to continue to ask questions such as,

have we allocated resources to implement this idea?

What actions can we take right now?

Why actions need to be taken later?

Does the decision seem to be accepted and supported by the company and

our company goals?

Will the customers like it?

Are team members committed to making the decision work?

This is a quick overview of English phrases you can use in your meetings.

There is much more to learn about this topic but

for now what are the takeaways from this lesson.

Use some sort of decision template or

chart to better keep your group focused on your goals.

Decide which information is most relevant and

useful and ask what if questions of the ideas.

If you have disagreements remain respectful and

use phrases like I'm sorry but I disagree with you.

A good phrase to use when you do agree is, that's a good point.

After the analysis is complete,

move forward with confidence as you act on your decision.

Also if you'd like more on this topic,

look back to week one in our second course English for

Finance and Economics where we talk about probing questions and open communication.

Thanks for being here, in this video of English for Marketing and Sales.

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