Welcome back to English for Marketing and Sales. In this video we'll discuss what happens after a positive and effective brainstorming session. Now decisions are ready to be made this is the part of the process where disagreements maybe more noticeable. How do you get everyone in the group to agree? Or is disagreeing okay? As long as the group still can make decisions? Most helpful and these types of situations is a problem solving chart or info graphic. Sometimes the Decision Tree are used, Risk Benefit Chart or a SWOT Analysis can be helpful. After brainstorming a problem, it's time to decide, what information is the most relevant or useful. What is the best solution. Here's the first stage where you will experience disagreements within your group and that's okay. It's awful to helpful to ask what if question of the ideas that have already been brainstormed. What if we went with this idea? What would happen? How would it affect our customers if? How do you expect the situation to change if? Be sure to ask these types of questions with several of the ideas generated during the brainstorming session. Choose the favored or popular suggestions, the ones that make the most sense for the ones your group seem most interested in. Next Analyze for feasibility, acceptability and desirability. Is this idea even possible? Will it be accepted? And does it meet our desires? Which alternative would best achieve our objectives? If you're disagreeing as group, try phrases like I hear what you're saying, but what about this? Or I'm sorry to disagree with you but, or in my opinion, or I'm afraid I'd have to disagree. Respect each other and listen, then take a majority vote if needed. If you're really hitting your head against the wall and not coming to any solutions, you may need to conclude the meeting. Giving group members aspects of the different ideas to research and then set a follow-up meeting in a few days. Often letting something rest on a shelf for a bit is just what new ideas need. If you are in agreement phrases that work well are, I think so too. Or that's a good point or exactly what I was thinking. Be sure to check out the additional reading with more phrases to agree and disagree in these week's lessons, then select preferred choice. At this stage, you may want to further evaluate your idea, ask questions such as what problems might it create? What are the risks of making this decision? After the analysis is complete, we'll forward with confidence and act on your decision. You may want to continue to ask questions such as, have we allocated resources to implement this idea? What actions can we take right now? Why actions need to be taken later? Does the decision seem to be accepted and supported by the company and our company goals? Will the customers like it? Are team members committed to making the decision work? This is a quick overview of English phrases you can use in your meetings. There is much more to learn about this topic but for now what are the takeaways from this lesson. Use some sort of decision template or chart to better keep your group focused on your goals. Decide which information is most relevant and useful and ask what if questions of the ideas. If you have disagreements remain respectful and use phrases like I'm sorry but I disagree with you. A good phrase to use when you do agree is, that's a good point. After the analysis is complete, move forward with confidence as you act on your decision. Also if you'd like more on this topic, look back to week one in our second course English for Finance and Economics where we talk about probing questions and open communication. Thanks for being here, in this video of English for Marketing and Sales.