Welcome to the Sales Manager Training Program, from HubSpot Academy. To make this course, we interviewed more than three dozen successful sales leaders, to identify the strategies that are most crucial when it comes to running a sales team. We've pulled their collective wisdom together, into six lessons that covered the key ingredients to long-term sales success. The first lesson, is about getting a deep understanding of your target buyer, and why they buy from you. That lesson includes a ton of great information from the world's foremost business thinker, Clay Christiansen, and it'll completely change your understanding of how people become your customer. The second lesson, we'll show you how to build a robust sales process, on top of that understanding. Now, here's one of the key insights of this course. Your sales process is at the heart of everything your sales organization does. If it isn't built to support your buyer's needs, it won't sustain your growth for very long. So, ask yourself, how carefully has your sales process been defined? Does every step in it help your leads progress toward becoming happy customers? Is everything you do, from hiring a new rep, to coaching your top performer, tie back to that sales process? Every aspect of your sales organization should be focused on helping potential customers move forward. So, the remaining lessons, show you how to use your sales process as the foundation for your training, coaching, hiring, and onboarding. By the end of this course, you'll have all the tools you need to build a sales machine, that will accelerate your growth for a long, long time. So, let's get started.
