The Real Purpose of a Resume

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來自 University of Maryland, College Park 的課程

Writing Winning Resumes and Cover Letters

110 個評分

University of Maryland, College Park

Writing Winning Resumes and Cover Letters

110 個評分

課程 4（共 5 門，Specialization 英语面试与简历撰写）

How can you bring your resume to the top of the pile? How can you present yourself to prospective employers using the language they already speak inside their organization? This course will give you answers to those questions. You will learn how to convert a boring resume into a dynamic asset statement that conveys your talents in the language that an employer understands. After completing this course, you will be able to: 1. Identify the real purpose of a resume. 2. Identify relevant competencies for a position. 3. Adapt your resumes to Applicant Tracking Systems (resume screening software). 4. Write powerful and convincing accomplishment statements using your accomplishments inventory to strategically assemble the most relevant evidence of competency for a specific position. 5. Use the resume skills tier method to strengthen your resume. 6. Write summary sections and objective statements aligned to a job position. 7. Take advantage of web resources to find power language for your resume. 8. Produce a strong resume in a format that is suitable both to your background and the position you're interested in. 9. Produce strong cover letters that use A.I.D.A. to help you achieve your career goals. 10. Produce effective follow-up letters that help you stand out from the competition.

從本節課中

Preparing to Write

In this module, you'll learn to how position your resume to a specific marketing purpose, how to align your resume with the specific needs of the hiring organization, and how to ensure your resume ranks high on the relevancy scales used by top-notch organizations today.

The Real Purpose of a Resume5:12

與講師見面

Charles Duquette
Lecturer/Marketing Coordinator
Maryland English Institute

[MUSIC]

Welcome to the fourth course in this specialization on interviewing and

resume writing.

In this course, you'll learn strategies for writing resumes, cover letters,

and other correspondence related to landing a job you'll love.

But first, I want to ask you a question.

What is the real purpose of a resume?

Here you see the overall hiring process you learned about in the first course, and

here you see the resume review.

If your resume passes review, you move on to the interview stage.

If it doesn't, you're eliminated from the start.

That tells you that a resume has one primary purpose.

To convince an organization to invite you in for an interview.

Or at least for a phone interview.

If that happens, you have an effective resume.

This means your resume is a marketing document.

It matches the keywords for

the competencies the organization has advertised for.

It's nothing more than a marketing document.

But it's nothing less.

Meaning it's attractive, easy to read, and mistake free.

It's your personal marketing representative

going out into the world and representing you.

Many people mistakenly think of a resume

as a summary of their entire life and career.

When they write their resume they stick in everything they've ever done and

every bit of information about themselves.

That is an unfortunate mistake.

It produces generic resumes that fail to target the hiring organization.

And as a result, often end up in the trash can.

Don't ever forget that your resume is an advertisement.

It needs to target a specific customer, namely, the hiring organization.

And often a specific audience, which means at the start, the resume screener.

Effective advertisements appeal to a specific target customer.

An advertisement for a luxury car has an upscale feel.

An advertisement for a luxury home puts you in that imaginary setting and

makes you feel like you're already there.

And a winning resume works like an effective advertisement.

It mirrors the environment of the hiring organization.

Objectives, experience and accomplishments match the keywords in the job description.

The level of vocabulary and

industry specific terms are those used by the organization.

A winning resume simply feels right to the hiring organization.

This idea from Michael Jordan captures the spirit of a winning resume.

You want your resume to impress the hiring organization.

To create interest, to persuade the organization to call.

To say, this candidate is special,

this candidate has the right mind, the right skills, and the right motivation.

A resume written with that in mind will look very different from a piece

written merely as a catalogue of your job history.

It will clearly and concisely demonstrate

that you have the potential to help the hiring organization be successful.

It will contain the best evidence to support that claim.

It will be free of any irrelevant information that

distracts from that claim.

A winning resume will be focused.

Focused on a specific organization,

a specific position, and a specific audience.

White space will serve to help focus the reader's attention.

Fonts that are easy to read also serve to focus the resume.

A winning resume is powerful,

it uses potent action words that make you sound like a doer and an achiever.

It uses explicit numbers and

specific details that add credibility to your accomplishments.

And a winning resume is concise.

It makes a point and makes it clearly.

It uses bullets to help the reader zero in on your most outstanding achievements.

It uses small blocks of text that are easy to scan.

Now you know the real purpose of a resume is to win an interview.

And you know that to do that, the resume must be focused.

How are you going to accomplish that focus?

By highlighting those parts of your background that provide evidence

you have the competencies the hiring organization is looking for.

That's what you'll learn about in the next lesson.

[MUSIC]

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