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Introduction to Preparing to Design a Quantitative Survey for Market Research

Course video 2 of 47

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.

加州大学戴维斯分校
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課程 3(共 4 門,市场调查 專項課程

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