Message Strategy Part 1 - Source

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來自 National University of Singapore 的課程
公共关系学导论
301 個評分
National University of Singapore
301 個評分
課程 1(共 5 門,Specialization Public Relations For Digital Media
從本節課中
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

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  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media

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