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Pricing experiments: Price as a quality indicator

In this final module we will look at pricing psychology. You will then be able to "manipulate" customers so they perceive a higher value in the products and services that you deliver, or so that they feel less pain by paying the price of purchasing your products. You will have in your toolkit multiple ways to maximize your sales, revenues, and profitability. We will also conduct a couple of experiments with volunteer customers to see how price affects perceptions, and how you can profit from it.

IE商学院
4.6(498 個評分) | 20K Students Enrolled
課程 2(共 5 門,营销组合实践 專項課程

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