Pricing Complexity

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IE商学院
4.6(697 個評分) | 24K 名學生已註冊
課程 2(共 5 門,营销组合实践 專項課程
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Pricing, Psychology, Price Discrimination, Pricing Strategies

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4.6(697 個評分)
  • 5 stars
    72%
  • 4 stars
    23%
  • 3 stars
    4%
  • 2 stars
    1%
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    1%
SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

從本節課中
Demand Curve and Pricing

教學方

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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