Market Data Yogurt Example

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IE商学院
4.6(516 個評分) | 20K 名學生已註冊
課程 1(共 5 門,营销组合实践 專項課程
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Pricing, Psychology, Price Discrimination, Pricing Strategies

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4.6(516 個評分)
  • 5 stars
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Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

從本節課中
Determining Willingness to Pay

教學方

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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