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Market Data Yogurt Example

Course video 16 of 41

After finishing this module you will be able to take advantage of four different methods to determine the willingness to pay from customers. Whether using Market Data or Experiments (Observation based) or Expert or Customer Surveys (Survey based), you'll be able to use this information in order to identify the optimal price.

IE商学院
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課程 2(共 5 門,营销组合实践 專項課程

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