Experiments

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IE商学院
4.6(554 個評分) | 21K 名學生已註冊
課程 2(共 5 門,营销组合实践 專項課程
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Pricing, Psychology, Price Discrimination, Pricing Strategies

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4.6(554 個評分)
  • 5 stars
    386 ratings
  • 4 stars
    132 ratings
  • 3 stars
    26 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings
JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

CT

Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

從本節課中
Determining Willingness to Pay

教學方

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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