Experiments

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IE商学院
4.6(551 個評分) | 21K 名學生已註冊
課程 2(共 5 門,营销组合实践 專項課程
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Pricing, Psychology, Price Discrimination, Pricing Strategies

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4.6(551 個評分)
  • 5 stars
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JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

SV

Nov 13, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

從本節課中
Determining Willingness to Pay

教學方

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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