Customer Based Pricing

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IE商学院
4.6(582 個評分) | 22K 名學生已註冊
課程 2(共 5 門,营销组合实践 專項課程
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您將學習的技能

Pricing, Psychology, Price Discrimination, Pricing Strategies

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4.6(582 個評分)
  • 5 stars
    409 ratings
  • 4 stars
    136 ratings
  • 3 stars
    26 ratings
  • 2 stars
    6 ratings
  • 1 star
    5 ratings
JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

CT

Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

從本節課中
Demand Curve and Pricing

教學方

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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