The Introduction: The One Compelling Point

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來自 University of Colorado Boulder 的課程

Successful Presentation

249 個評分

University of Colorado Boulder

Successful Presentation

249 個評分

課程 3（共 4 門，Specialization Effective Communication: Writing, Design, and Presentation）

Few kinds of communication can have the effect of a powerful presentation. Even a short speech can motivate people to change long-held beliefs or to take action, and a wonderfully delivered speech can transform a normal person into a leader. In this course, Prof. William Kuskin provides a series of pragmatic videos and exercises for successful public speaking and presentations. The course develops through four themes—mastering fear, developing a creative formula, using verbal and body language, and anticipating the room—so that you can discover your personal power as a speaker and give excellent presentations. Successful presentations do not rely on perfect teeth, a deep voice, or an army of scriptwriters. They depend largely on the same skills as successful Business Writing and Graphic Design: clarity, structure, and revision. The goal of the course, therefore, is to enable you to discover your own internal power as a speaker and express it to the world. After this course, with some practice, you will be able to go into any situation and command the room for as long as you like.

從本節課中

A Formula For Successful Presentation

Like the Second Module of Business Writing, this module zeroes in on a practical formula for successful presentations. William establishes this structure, and then breaks down it down into modular elements, so the most complex presentations can be created easily, revised effectively, and delivered confidently. Still, no one-size-fits-all outline, no rigid set of rules, is capable of expressing your own personality and unlocking your own brilliance, and so William goes beyond the basic formula to teach you the secret ingredient to public speaking: creativity.

The Central Importance of the Introduction1:41

The Introduction: The Salutation4:59

The Introduction: The Review of the Structure1:30

The Introduction: The One Compelling Point3:42

Kuskin Receives His Assignment for Coursera Presentation1:28

與講師見面

Professor William Kuskin
Professor
Department of English, University of Colorado Boulder

Your talk has one compelling point.

But that's not true, I'm the CFO of a major corporation, ten units,

each composed of 100 people report to me, I've got to talk for

four hours presenting my whole company.

I don't have one point, I have 500 points.

Putting aside the point that any talk longer than 20 minutes is trouble

best practices number eight is that your talk only has one compelling point.

But, how can that be?

Maybe it's true, maybe you are that CFO.

The reason your talk has only one compelling point, is because people can

only take in so much information in oral delivery.

Again, you could give your listeners, your audience, a laminate card.

You could write them a letter, you could present them with a spreadsheet for

them to study.

You could do all this and go have a glass of wine on your own time.

The point is when you stand up to talk you've got to establish the common

denominator that dominates all of those separate points.

You cannot hold 500 points or even ten points as equal.

You have to funnel them down to one compelling point and

you have to present that point at the beginning of your talk.

And the reason this is, the reason you have to do it this way is because you

have to focus your listeners at the end of your introduction and

what you want them to walk away with.

If you don't, they'll walk away with whatever they take and

whatever they remember and you've lost control of your presentation.

So stop and think about that common denominator.

If you are that CFO with many different points, take the time to focus,

to weed through the points and find out which one,

figure out in your mind which one is the important one.

And let me tell you this.

If you sit and think about it, you add up all those hundreds of points

an you condense them down to one compelling point and you get up and

in the first four minutes of your talk you deliver that one compelling point to your

audience and they get it, then you are done.

Then you've done it, the rest is downhill.

If a cellphone goes off or

if there's a fire alarm you've delivered your one point and the audience knows it.

You pushed the boundaries, you've been creative and

you've accomplished your goal.

For all you care, the talk is over.

And you can comport yourself with that attitude.

Because delivering the one compelling point at the end of the introduction

is all you have to do.

Now, we can stand back a bit.

And look at the whole introduction.

We can see that it's really a three by three grid.

It starts with the salutation which has the welcome,

the place where you introduce yourself and the acknowledgements.

It moves on to the review of the structure which simply covers the beginning,

the middle, and the end.

And then it hits the one compelling point Which in itself has the setup for

the one compelling point then it says the point and

then it tells them why that point is important.

That's the formula for the introduction.

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