4.1 What is positioning?

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來自 IE Business School 的課程
Positioning: What you need for a successful Marketing Strategy
291 個評分
IE Business School
291 個評分
課程 2(共 5 門,Specialization Marketing Strategy
從本節課中
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

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  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

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