1.4 Market environment analysis: Collaborators, Competitors and Company

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來自 IE Business School 的課程
Positioning: What you need for a successful Marketing Strategy
245 個評分
IE Business School
245 個評分
課程 2(共 5 門,Specialization Marketing Strategy
從本節課中
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

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  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

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