Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
A Bit About Mistakes
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來自 University of Virginia 的課程
Introduction to Personal Branding
1277 個評分
從本節課中
Your Online Identity: How reputation and digital privacy affect your Brand.
與講師見面
Kimberley Barker, MLISManager for Technology Education & Computing
Claude Moore Health Sciences Library
Hey guys, I want to talk in this lecture about mistakes.
Now I have come up with a way of thinking about mistakes that's sort of a formula.
And it's the one, two, four formula.
Again that's the one, two, four formula.
Number one is acknowledging that everybody makes mistakes.
If you're human, you're going to make mistakes.
Okay, so I'm assuming that all of you out there are human,
you may not be, I do not judge, and
in fact I welcome all life forms into this course and this community, so.
But, if you're human, you will make mistakes.
If you haven't made one yet, I hate to be the person to break it to you, but
it's gonna happen.
So, that's the one part of the equation.
The two part of the equation, is the two things not to do when you make a mistake.
Okay, number one is make excuses.
Don't make excuses.
If you've made a mistake, unless there are truly circumstances
that would provide context as an explanation, just don't bother because if
it's a desperate bid just to dig yourself out of a hole, it just makes people angry.
The second thing not to do is not to blame someone else.
If you did it, just take responsibility for it, which we'll get into in a minute.
But do not blame someone else.
It's tacky and it's wrong.
Don't do it.
The four part of the equation,
is the four things that you should do when you've made a mistake.
Number one is apologize, look the person in the eye.
Look the person is the eye and say, I am sorry for x, y, z.
Don't give one of those non-apologies.
I hate the non-apology.
I bet you guys hate the non-apology too.
You know what I'm talking about,
when somebody says, well, I'm sorry if you took it that way.
No, that is not an apology.
That is somebody pretending to apologize, but not actually apologizing.
Please don't do that.
If I find out you've done that, I'm gonna be very angry with you.
Don't do it.
My learners are better than that.
Okay, so the first thing to do is yes, apologize.
I'm sorry for x, y, z.
The second thing that you want to do in that four occasion is you want to
acknowledge that in fact it was a mistake.
I did this.
I'm sorry for this.
And then the third thing you wanna do is to ask how to make it right.
Because acknowledging that you did it is great, saying that you're sorry and
meaning it is fantastic.
But if that's where you stop, that's a problem,
because you have created a bad situation for
someone else through your own actions, and it's up to you to make it right.
So the third part of that is asking how you can make it right.
Now, all of the rest of this hinges on number four which is follow-through.
If you acknowledge your mistake, if you apologize, if you ask how you can make it
right and then you don't bother to follow through, the whole thing has collapsed.
Now, if you make a mistake, when you make a mistake,
don't see it as the end of the world because truthfully,
it's an opportunity for you to demonstrate your brand integrity.
Now I'm not saying that you should go out and
purposefully make mistakes as a way to present yourself as a person of integrity.
That would be so bizarre, so that would be weird, don't do that.
But, what I'm saying is that, making a mistake the way you handle it,
the way you respond to the person that you've wronged
demonstrates a lot about you, your brand, and the integrity of both.
So, think about that.
So again, you've got the one two four rule.
Number one, everybody's gonna make mistakes, everyone.
See what I did there, everyone?
The two part of that is don't make excuses, don't blame someone else.
And the four part of that is acknowledge your mistake, apologize,
ask how you can make it right and then follow it through.
I would love to hear your thoughts about a time perhaps you made a mistake and how
you handled that and how it affected your professional or personal relationships.
However personal you want to get and maybe if you have experienced a time
when someone wronged you or made a mistake that affected you or your work.
I think we can all benefit from hearing that story so
please share that with us in the forums, and I hope this was helpful.
