How to Develop and Organize Content

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來自 Rice University 的課程

Oral Communication for Engineering Leaders

15 個評分

Rice University

Oral Communication for Engineering Leaders

15 個評分

課程 1（共 3 門，Specialization Communication Skills for Engineers）

Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery. You’ll learn key principles in • Creating a communication strategy • Developing a clear message and organizing persuasive content • Creating strong visual support • Presenting data effectively • Presenting professionally and confidently • Handling formal presentations, giving pitches, speaking extemporaneously, managing online presentations, and lowering public speaking anxiety

從本節課中

Week 2: Presentations: What to Say so that Your Audience Listens

In today’s workplace, formal and informal presentations are a major communication tool, and leaders give them frequently for different purposes. In this module, you’ll learn how to create different types of oral presentations. You will also practice building strong, cohesive, visually interesting, and convincing persuasive presentations that will get your audience on board with your ideas.

How to Develop and Organize Content4:39

Pyramid Building Demonstration3:30

Inductive vs. Deductive Structure2:42

與講師見面

Beata Krupa
Lecturer in Professional and Engineering Communication
Rice Center for Engineering Leadership
Gayle Moran
Lecturer in Professional and Engineering Communication
Rice Center for Engineering Leadership

Ability to present well, to sign during the meetings or

in conversations is extremely important in building what we call your personal brand.

There's a great quote from Carmine Gallo.

In the age of information,

the knowledge economy you are only as valuable as the ideas you have to share.

Poor presentation skills means that leaders fail to inspire,

products fail to sell,

entrepreneurs fail to attract investors, and careers fail to soar.

Great presentation skills will help you stand th part in the world of ideas.

I strongly believe this to be true.

But presenting complex ideas and

convincing others to accept your ideas is difficult.

As I mentioned in the course introduction engineering topics

can be particular challenging to talk about.

Engineers need to explain difficult concepts.

Discuss intricate technical specifications.

Present complex data and processes.

And at the same time persuasively argue

that the recommendations should be implemented.

To make things worse, modern audiences have short attention span and

are used to multitasking.

For example, a survey by Nielsen and Harris Polls shows that close to half

46% of listeners admit to doing something else during coworkers presentations.

A lot of people texted, checked email, surfed the Internet or Social Media, and

17% of the respondents confessed to falling asleep during the presentation.

A lot of people are also deadly afraid of public speaking.

In the same survey 12% of respondents said they would prefer to ask

someone else to present, even if it ment a loss of an opportunity to advance.

Nearly one in ten of those survey said

they would pretend to be sick to avoid public speaking.

So, how do we talk about difficult topics to distracted others.

First, let's make sure that our presentation are clear and easy to follow.

As Gayle explained last week, the end result of thinking strategically

about what to say should be a very clear and concise key message.

In the Plano School District example she used this key message.

Solar energy is clean, sustainable, and locally produced.

Solar panels on Plano school buildings will reduce the amount of energy required

from the electric grid and stabilize long time electricity costs.

When we get the committee's approval to move forward

we will develop a detailed plan for budget and for review.

Okay, this is our key message.

But what specifically are we going to say to convince the School Board

to let us install solar panels in Plano?

Old, well-tested brainstorming is a great method to think through your content.

Write your key idea on a big sticky note.

Then throw different ideas and

arguments supporting your high-level message on the wall.

Literally, I advise my student to use sticky notes and

put their ideas on the wall in the office.

When you are brainstorming ask yourself,

right now my audience knows this about my topic.

In order for them to know that I need to provide

this information or say these things.

Right now my audience believes that fill in the blank.

If I want them to believe some specific things, then I need to say these things.

Right now, my audience does.

I want them to do some specific things.

First, does gather your arguments, facts, and data.

You will sort them later.

Let's look at an example of how we can brainstorm what to say to the school

board in Plano.

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