4-1.1 Module 4 Overview: Evaluation and Risk Management

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Mobile Marketing, Social Media, Planning, Digital Marketing

審閱

4.5(2,279 個評分)
  • 5 stars
    68.14%
  • 4 stars
    22.02%
  • 3 stars
    5.57%
  • 2 stars
    2.32%
  • 1 star
    1.93%
H
2020年5月24日

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

HJ
2020年5月13日

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.

從本節課中
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

教學方

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    Mike Yao

    Professor of Digital Media, Department Head

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