Internal Factors Affecting Price Definition

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IE商学院
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課程 3(共 5 門,营销战略 專項課程
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4.5(245 個評分)
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VT

Jul 02, 2017

Very thorough course, For non- business guy, as the course progresses the difficulty level increases.

DG

Oct 06, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

從本節課中
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

教學方

  • Maria Teresa Aranzabal

    Maria Teresa Aranzabal

    Professor
  • Fernando Cortiñas

    Fernando Cortiñas

    Professor

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