Segmentation

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來自 University of Illinois at Urbana-Champaign 的課程
Marketing Management I
268 個評分
University of Illinois at Urbana-Champaign
268 個評分
課程 5(共 7 門,Specialization Value Chain Management
從本節課中
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

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  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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