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Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

審閱

4.7(9,799 個評分)
  • 5 stars
    77%
  • 4 stars
    19%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    1%
SN

Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

從本節課中
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

教學方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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