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Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

審閱

4.7(12,660 個評分)
  • 5 stars
    77.99%
  • 4 stars
    18.27%
  • 3 stars
    2.39%
  • 2 stars
    0.52%
  • 1 star
    0.82%
MS
2020年6月23日

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SN
2020年6月27日

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

從本節課中
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

教學方

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    Aric Rindfleisch

    John M. Jones Professor of Marketing

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