Digital Marketing IQ: Price

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來自 University of Illinois at Urbana-Champaign 的課程
Marketing in a Digital World
4394 個評分
University of Illinois at Urbana-Champaign
4394 個評分
課程 1(共 7 門,Specialization 数字化营销
從本節課中
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

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  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration

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