This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners. According to Class-Central.com , this course is also the highest rated online business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes for Professionals in 2015. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu .
Campus Spotlight: John Rogers
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來自 University of Illinois at Urbana-Champaign 的課程
Marketing in a Digital World
University of Illinois at Urbana-Champaign
課程 1（共 7 門，Specialization 数字化营销）
從本節課中
Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume.
與講師見面
Aric RindfleischJohn M. Jones Professor of Marketing
Department of Business Administration
