Here is one.
Called vertical differentiation.
As the case suggests, for this week Dodot, the leading manufacturing of diapers,
is trying to go from a two strategy approach of having only a premium, etapas,
product and a super premium activity product into a three prong strategy.
This is called vertical differentiation.
Where the buyer will have a good, better, and best approach to the market.
With the good being the.
Roughly speaking position.
For the public at 19 cents.
The etapas roughly speaking at 26 cents and the activity at 32 cents.
This is called vertical differentiation and
the idea is to try to capture different in this particular case
value-conscious consumers for basic products such as diapers.
Alternatively, you can approach through a horizontal differentiation approach.
Let's take the case of Coca-Cola.
The prices for all those different products the classic,
the zero, the lite and the life is exactly the same.
However, what we're trying to do is simply to appeal to different tastes.
So vertical and horizontal differentiation
are how companies go about trying to serve multiple segments of customers.
Here are some key take aways about how you should think about your product portfolio,
how to design it, and how to manage.
First of all, you should start with customer needs.
How to best meet those customer needs and
particularly how to best Exceed customers' expectations,
the concept of the augmented product comes very handy in this particular case.
