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3.- What Things Can Be Branded?

Strong brands make a great impact on individuals and society; they are key to communicating value and getting the word out about a product or service. In this session we will explore the importance of brands as assets and branding in general. We will define the concept of brand equity and the essence of managing brands for value. Objective: To understand how branding contributes to a company’s value and how to go about developing a strong brand.

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課程、專項課程和在線學位均由全世界一流大學和教育機構的頂尖授課教師教授。

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