Lesson 5: The Consumer–Brand Relationship, Part 1

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Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

EB

Feb 20, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

從本節課中
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

教學方

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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