Lesson 5: The Consumer–Brand Relationship, Part 1



Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management


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I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.


  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google