Lesson 3: An Introduction To Web Analytics Tools, Part 2

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Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

從本節課中
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

教學方

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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