Lecture 2: Protection (Side 2)

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Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

Great course. The subject matter is very relevant to today's hyper digital world. The Professor is very knowledgeable.

教學方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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