Lean Startup with Design Thinking

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來自 University of Minnesota 的課程

Lean Software Development

20 個評分

University of Minnesota

Lean Software Development

20 個評分

課程 3（共 4 門，Specialization Software Development Lifecycle）

While scrum and XP were transforming the software development industry, there were another set of ideas (derived from lean manufacturing and Six Sigma) that started to influence software development methods. These ideas around Lean Software Development forms the foundation of number of agile methods. In this course, we will explore lean concepts and cover some of the common Lean methods and techniques like Kanban, Value Stream Mapping, etc. In this course, we will also learn techniques like Lean Startup and Design Thinking that can help team learn about user and market needs much faster and cheaper. As part of this course, you will also apply the knowledge gained in this course to fictional case studies. These projects will help you gain experience to confidently apply these techniques in real world. At the end of the course, you will be able to apply lean techniques / methods to software development. You will also be able to apply methods to learn about your users and market needs much faster and cheaper.

從本節課中

Design Thinking

In this module, we will learn about a technique called "Learn Startup with Design Thinking". These techniques help the team learn about user needs. You will also get an opportunity to apply this technique on a fictional case study. At the end of this module, you will be able to uncover user needs using "Lean Startup with Design Thinking".

Lean Startup with Design Thinking4:38

Identifying and Classifying Assumptions8:36

Prototype and Test8:24

與講師見面

Praveen Mittal
Adjunct Professor
College of Science and Engineering

In this lecture, we are going to learn about one

of the technical lean startup with design thinking

which is a combination of lean startup and design thinking.

So, as we know that lean startup has this concept of

very major learned cycle and where you can quickly go

through the cycle as many times and as quickly as possible.

And then the design thinking has these five steps of empathize,

define, ideate, prototype, and test.

So Jeff Patton in his book, User Story Mapping,

defines how you can apply both of these techniques into

one and he calls that the lean start up with design thinking.

So let's see what this technique is.

So let's say you are entrepreneur who has an idea,

who want to launch a new product in the market or you are an entrepreneur which is,

you are in a big organization but has

an idea that can tremendously help the organization.

But there is a big uncertainty about the idea and

you have no data to prove whether this idea is going to

work or not work or there is uncertainty about the user needs.

So in this case,

once you have the big idea you should define what exactly is your problem,

user group or problem user or the target user group whom you want to

target and you should also define the problem you're trying to solve.

And then based on that you come up with,

what are the assumption about the user and about the solution you have.

So there are two lists shown here.

One for the user and one for the solution.

So you think about what are the assumptions we have made about

the user that the problems that they

have and what are assumptions that we have made about the solution.

And then from these assumptions,

you select few of the riskiest assumptions that you have.

So, from these assumptions you select,

okay, these are the riskiest assumption and by riskiest,

we mean the assumptions that have the more chances of being wrong.

And then if they are wrong,

can have the biggest impact on the idea.

So based on that criteria,

you select the riskiest assumption from this list and then you come up with like,

how can I validate these assumptions?

Because we don't want to build the whole application to find out

whether our solution is going to work or

not because any of you we're not sure about the idea.

So we want to try this quickly in inexpensive way.

So we come up with a prototype and then once

we have the prototype or whatever we want we

to test it out and we go to the actual users,

so we go where the users are.

We observe them or we interview them or we can

show them our prototype and have them use our prototype.

But the idea is to have a focus test around the problem

with our prototype to validate our assumptions or not.

And so once we have done this testing,

then again we are going to learn,

and more often than not,

we learn that what we assumed was incorrect.

And so it's really important to celebrate learning.

We should not be very pessimistic like,

all of our assumptions were incorrect,

but it should encourage us that we learn this very quickly and in an inexpensive way.

So you should celebrate your learning and

then think about your solutions and assumptions.

And then again you go back to the cycle.

So then you continue the cycle until you either develop

your solution or you invalidate your idea.

Now if you look at this model,

you see all the elements of design thinking.

You saw the define then you have the idea and prototype where you come up

with multiple options and then create few prototypes and then you empathize and test.

So you go to where the users are and you test

your ideas and then if you look from the lean startup point of view,

it has the ability to measure learn cycle.

So it has elements of both of them.

So again this technique which is a fusion of lean startup and

design thinking can be really effective in building the software that users will love.

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