Why Bad Causal Analytics Need Not Be Useless

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西北大学
4.6(393 個評分) | 17K 名學生已註冊
課程 4(共 6 門,组织领导 專項課程
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您將學習的技能

Advertising, Data Analysis, Analytics, Marketing

審閱

4.6(393 個評分)
  • 5 stars
    68.70%
  • 4 stars
    22.39%
  • 3 stars
    6.61%
  • 2 stars
    1.52%
  • 1 star
    0.76%
IV
2016年9月26日

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

CH
2018年8月1日

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

教學方

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    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
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    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
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    Sanjay Khosla

    Adjunct Professor of Executive Education

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