Why Analytics Requires Process and Incentive Changes

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西北大学
4.6(383 個評分) | 15K 名學生已註冊
課程 4(共 6 門,组织领导 專項課程
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您將學習的技能

Advertising, Data Analysis, Analytics, Marketing

審閱

4.6(383 個評分)
  • 5 stars
    68.40%
  • 4 stars
    22.45%
  • 3 stars
    6.78%
  • 2 stars
    1.56%
  • 1 star
    0.78%
B

Apr 17, 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

從本節課中
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

教學方

  • Placeholder

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Placeholder

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Placeholder

    Sanjay Khosla

    Adjunct Professor of Executive Education

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