Why Analytics Has To Be Problem Driven

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來自 Northwestern University 的課程
Leadership through Marketing
個評分
Northwestern University
個評分
課程 4(共 6 門,Specialization 组织领导
從本節課中
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

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  • Greg Carpenter
    Greg Carpenter
    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
    Kellogg School of Management
  • Florian Zettelmeyer
    Florian Zettelmeyer
    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
    Kellogg School of Management
  • Sanjay Khosla
    Sanjay Khosla
    Adjunct Professor of Executive Education
    Kellogg School of Management

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