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Phase One: Identifying

We are drawing close to the end of this course on business-driven landscape restoration. You have been introduced to thinking about landscapes as a scientist and as a business professional.In this week we will introduce several new tools. First, we will study the business model canvas, which can be readily understood and applied by biologists, geologists, investors, and managers. The canvas is a great tool for communication, especially in landscape restoration projects where different stakeholders work together. The business model canvas gets at the heart of what value such a project will create, how and for whom, and how the project will generate revenues to be financially sustainable. Second, we will also introduce an alternative version of the business model canvas, the PPP canvas - public-private partnership canvas - which is particularly useful when the stakeholders of the project come from different industries and disciplines, and from all three sectors of society; the state, civil society, and private sector. Lastly, we will look at sustainable business model innovation which is process of identifying, designing, and implementing a business model that generates sustainable value for the firm, its stakeholders, and the socio-ecological system in which it is embedded.

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