Specificities of humanitarian communication - Part 1

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來自 University of Geneva 的課程

Humanitarian communication : Addressing key challenges

70 個評分

University of Geneva

Humanitarian communication : Addressing key challenges

70 個評分

Learn how to address the main challenges of communication in humanitarian settings and how to implement a communication plan in the midst of humanitarian action.

從本節課中

Week 1

Dear students, Welcome to this course on communication in humanitarian settings. During this week, we will cover the main concepts and definitions essential to understand the specific framework of communication in humanitarian settings.

Week 1 introduction1:38

The communication process5:14

Communication concept definitions12:29

Communication means evolution12:02

Humanitarian action definition8:50

Humanitarian principles11:46

Specificities of humanitarian communication - Part 15:27

Specificities of humanitarian communication - Part 211:08

Week 1 wrap up1:10

與講師見面

Prof. Doris Schopper
Director of CERAH, joint Centre of the University of Geneva and the Graduate Institute of Geneva
Faculty of Medicine
Dr. Valérie Gorin
CERAH lecturer
Centre for Education and Research in Humanitarian Action
Jean-Marc Biquet
Course coordinator and lecturer at CERAH
Centre for Education and Research in Humanitarian Action
Claire Barthélémy
Course coordinator and lecturer at CERAH
Centre for Education and Research in Humanitarian Action
Claire Doole
Invited lecturer
Centre for Education and Research in Humanitarian Action
Claire Bellmann
Professional Trainer, Coach and Facilitator
Centre for Education and Research in Humanitarian Action

[MUSIC]

In the previous sessions, we saw what communication means and

how it's conceptualized.

We saw also what Humanitarian Action is, and

how much the respect of humanitarian principles frames and guides the action.

It is now time to see more concretely what the characteristics of communication

in Humanitarian Action are.

And how these characteristics evolve during the implementation of aid projects.

Hence, what we will understand,

why communication is literally part of the genes of humanitarian action and,

and, an essential ingredient of the deduction itself.

While it may sound abuse, it is essential to keep in mind that, at all time,

the affected population must be at the center of the intervention.

This cause is divided in two parts.

The first one, is under communication at first,

deployed before the implementation of an operational aid project.

While the second part will focus on the communication done

during the developmental of the aid projects.

Let's start.

Prior to the deployment of an aid project, the aid organization will need to mobilize

the necessary resources to support this action, many financial and

numeral resources.

An appropriate communication with specific audiences will allow mobilizing

adequate funds and persons with relevant skills.

A good communication would also show the professionalism of the organization and

impact on the credibility and legitimacy of the action itself.

In the competitive aid sector, an aid organization must be able to affirm its

identity and demonstrate its uniqueness,

making it more attractive to the audience and allowing it to raise more resources.

To do so every organization clearly defines self, who they are, what they do,

and how they act, and disseminates the information to create an attractive image.

This is called branding,

which is part of the institution of communication of an organization.

The institutional communication manages and orchestrates all internal and external

communication activities to create a favorable perception among stakeholders.

Stakeholders have honed the organization depends.

It is traditionally developed by specialists of communication and

fundraising.

Through websites, social media, direct mailing or

newsletters, the organization can report the project being implemented and

also explain the need to develop new projects.

In doing so, the organization creates and nurtures its brand identity and image.

The brand is what makes the organization unique and different from others.

It positions the organization.

Institutional communication is mainly developed in the country of origin

of the organization and is fed by information from the field.

With the globalization in organization, organized international communication

campaigns, with the support of mass media, as well as social media.

The maturing of the organization's image has to be coherent with the speech and

behavior of the staff members during the projects implementation.

When the crisis occurs, a team is arriving on the spot of a new crisis situation and

will have to first assess the situation, including the national and

regional context, the characteristics, and the effect of the crisis.

The team will also assess the needs of the affected population,

including particularly the vulnerable groups.

They would have to look at the existing capacities.

A real dialogue starts between the aid organization and

the affected population directly, all through their representatives.

Such a dialogue will continue all along the humanitarian action.

We will see later that this dialogue is crucial during the entire time of

presence of the organization in a specific context.

Before starting an aid action, it is important that the population

expresses its need in terms of assistance and protection, and that the organization

presents itself, its mandates, and therefore, its capacities and limits.

This is a, prerequisite to eh, design an aid project that links

a two party in a working relationship and takes into account other stakeholders,

such as local and national authorities, other organizations, and so on.

At this stage, the communication is not only related to data collection, or

information, but allows to build trust and manage the perception.

To conclude this part, we so have to know how important the, the necessity of,

for the aid actors to present a clear and current identity is essential.

This is key, not only to receive the necessary support in their home societies,

but also to gain the trust in the context affected by the crisis.

In the second part we will deepen the understanding of

communication characteristics in support of an aid project itself.

[MUSIC]

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